You start with 500K followers.
The number in the deck, and the number the invoice is priced against.
Influencer marketing agency · for Indian brands
Finding influencers is easy. Finding the right ones isn't.
We plan and run influencer campaigns for Indian brands — choosing creators on audience, geography, language and credibility, not follower count.
01 — The problem
Followers toh count ho jaate hain.
Audience quality ka kya?
Most influencer campaigns don't fail in execution. They fail six weeks earlier, in a spreadsheet, when the wrong creator gets approved.
- i
Reach is not relevance
A national creator's audience can sit 80% outside your delivery pincodes or store catchment.
- ii
Viral is not valuable
A reel can do 2M views and sell nothing. Purchase intent comes from category trust, not the algorithm.
- iii
Famous is not right
Creator famous hai — but kya woh aapke brand ke liye right hai? Audiences follow a creator for a reason.
02 — Watch what happens
500,000
followers on paper
could actually buy paid for, can't convert
ILLUSTRATIVE EXAMPLE — a fashion store in Indore. Not campaign data.
Now keep only your city.
Your store is in Indore. Most of a national creator's audience isn't. This is where the spend usually disappears.
Now keep your age group.
You sell to 18–30. A chunk of what's left is older, younger, or not in market.
Now keep your language.
Your content works in Hindi and Hinglish. English-first followers scroll past.
Now keep genuine category interest.
Following a lifestyle creator isn't the same as shopping for clothes.
This is your actual audience.
Roughly 2,400 people who could realistically walk into that store. You paid for 500,000. Our job is to make this number as large as possible — not the follower count.
03 — What actually matters
Follower count is one signal.
We look at six.
Audience quality
Who actually follows them — and whether that overlaps with who you sell to.
Geographic relevance
Where the audience lives, city by city. For anything local, this decides it.
Engagement quality
Not the percentage. The comments — real questions, or emojis?
Content quality
Whether their work sits well next to your brand, and survives a brief.
Credibility
Growth shape, audience overlap, view-to-follower ratio, brand safety.
Campaign fit
Right for a store visit, wrong for a national launch. Judged per brief.
04 — Where to next
What are you here to figure out?
05 — Proof
We'd rather show method
than borrowed logos.
Transparent selection
Every creator on a shortlist comes with the reason they're there — and we show you who we rejected.
Costs split out
Creator fee, agency fee and production quoted separately. You always know what you're paying for.
Tracking before launch
Codes and links per creator, agreed in the brief. Reporting compares against a plan.
Compliance in the brief
ASCI disclosure is written into every creator brief, not handled after a complaint.